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The magic is in the words. That’s right, I’m calling it.

Did you know that people buy with their emotions, but justify with their reasoning? 

What does that mean for your business? Simply put, it means your copy, aka your words need to tell stories, set scenes, and prove to your dream customer why they should book you — all in one!

Think of copywriting as the beautiful bridge that seamlessly connects your sales and marketing activities into one essential and successful business strategy. 

Because the truth is it doesn’t matter how shiny and sleek your website or marketing campaigns are, if the words don’t land, it’s crickets my friend… 

But wait, you’re busy running a hospitality or tourism business, so you probably don’t have the time or energy to sit down and write, right?

Between managing your team, looking after customers, dealing with enquiries and planning your next quarter. And all that before lunchtime. Where would you even begin?

Don’t worry I get it. The good news is, with my help, you’ll regain your sanity. Together we’ll move the needle forward in your business, achieving the results you want. 

Let me introduce myself..

If we haven’t met already I’m Dympna, a specialist copywriter and writing coach from Edinburgh, bonnie Scotland.

With 25+ years in hospitality & tourism, I understand the ins, outs and nuances of our crazy complex industry. All my time spent in sales and marketing means I love getting into the nitty-gritty of communications and selling. Nerdy, I know. 

I’ve been writing copy ‘officially’ since 2021. My first client was the National Trust for Scotland, only the country’s largest heritage member organisation. So no pressure! 

Since then, I’ve been privileged to write for luxury hotels and venues, visitor attractions, and HIT Scotland as well as booking platforms, digital marketing agencies, the press and media.

Who do I help?

Individuals and businesses in Hospitality and Tourism ready to up their game in the online world with powerful words, increasing engagement and boosting sales.

Don’t mince your words. Make money off them.

Work with me

Of all the things you have to worry about, words shouldn’t be one of them. The more your words sell, the less you have to. 

About me

I live to tell stories and you have a great one. Words are about to go from being your biggest burden to your best bud.


Working with me you are supporting OUR who exist to rescue children from trafficking all over the world. Be the change. Join me.

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I promise to send you cool writing tips and helpful stuff, every second week-ish

I respect your privacy and will never share your details.